Introduction:
Have you heard of black hat and white hat SEO? I know you already know what an SEO application means, but you will be wondering what these two strange terms have come to imply. It is the same case with millions of internet users who are only used to hearing SEO and SEM. This has led to a lot of abuses of this concept and raising questions on the ethical nature of SEO application in online marketing and other online business activities that require the application of an SEO package. In this article we are going to constructively compare the two terms.
What is an SEO?
SEO means search engine optimization. It is the process by which an internet web page is made to rank higher than others or be among the topmost pages that appear once the web page’s keywords or key phrases are keyed into search engines. By a way of formal definition, SEO (search engine optimization) is said to be the natural process by which increase in volume of traffic to a web page is achieved by search engines through unpaid or organic means, unlike its counterpart concept, SEM (Search Engine Marketing) applications, which aids some web pages to rank higher than others through what internet gurus call paid inclusion, and other paid packages. This definition may still not allow you to understand the two concepts of black hat and white hat SEO when we shall be discussing about them. So, listen here;
We achieve an SEO package for a website by inputting the keywords and key phrases of the web content in a way that makes it to be recognized by the search engines more than others through the web spider- crawler information exchange.
What Is A Black Hat SEO?
This is also known as spamdexing. The name almost tells it all. However, let’s take a more detailed look at it. A black hat SEO is the type in which there is an imprudent, aggressive, irrational, inappropriate or offensive application of keywords and key phrases of the web content to achieve page ranking. It is called keyword stuffing. It also employs other unwholesome means like link farms and article spinning. This is considered the unethical version of SEO and, internet spiders locate such site to ban them since it compromises the relevance of search results and the search engine user-experience.
What Is White Hat SEO?
This is the opposite of the former. White Hat SEO is the strategic, very prudent and seamless application of web content keywords and key phrases to achieve top ranking among search engines. Instead of article spinning and link farms, the white hat version employs moderate link building and strong quality product article content in which there is seamless imputation of product keywords and key phrases in the web articles. This is also known as the search engine friendly version of SEO, and also the most ethical version of it.
Conclusion
From the above presentations, you can see that the concept of Search Engine Optimization is of two major types based on their basic features and the practices that support them. The black hat SEO is the unethical version while the white hat SEO is the ethical and search engine friendly version.