The introduction of the different concepts and applications in online social media optimization and internet advertising did not fail to come with its own controversies and misplacements. This confusion and misunderstanding has been more evident between the two most prominent applications in internet marketing and web page optimization applications, which include SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
First, it has been the problem of determining which one gave rise to the other, or which one is a part or branch of the other. And till this moment industry practitioners have been locked in very hot controversy. Although both of them came in the late 1990s, one group claims that SEO (Search Engine Optimization) is a mild and compromised version of Search Engine marketing (SEM), another group argues that Search Engine Marketing is an abused and unfair version of Search engine optimization. May be, a look at the detailed accounts of both applications can give us a better view of the controversy.
Search Engine Optimization (SEO) is a natural process of improving the traffic volume or traffic quality to a web page from search engine through organic or unpaid features. It is natural web page optimizing process for top ranking of web pages among top search engines with the primary aim of driving traffic to those pages so as to help businesses make the needed profits on every investment. With a good SEO package, web pages appear among the first set of pages on top search engines. Search Engine Optimization (SEO) application employs natural processes like quality product article, keyword and key phrase insertion, link building and strong web page content include efficient menu, management system, designs, images, visual and videos. The application is two types, including White Hat SEO and Black Hat SEO versions. The White Hat version is the ethical version while the Black Hat version is the unethical version of SEO.
However, one fact about Search Engine Optimization is that it has no specific audience target. It only ranks pages for general visibility.
SEM (Search engine marketing) is a social media optimization tool for web page ranking in search engine with specific target audiences and specific product information. It is internet marketing or an online advertising process that seeks among other things to promote web pages by increasing their visibility in search engines result pages through some special paid features like contextual advertising, paid inclusion and paid placement. With its special features, the application allows web pages of its applicators to rank high among top search engines in a way that brings the product information of these web page owners to the doorsteps of prospective clients who are online at that very moment. It applies other features like real metrics to allow clients monitor investment flow and thereby build client confidence. Also with data impression it monitors, analyzes and responds to customer reactions.
Search Engine Marketing (SEM) is said to be of two version; sponsored SEM and organic SEM. However, a closer look indicates that what is described as organic SEM is as a matter of fact Search Engine optimization (SEO) application, while paid SEM could be seen as exclusively per pay click.