Is White Hat Search Engine Optimization (SEO) the same with Organic Search Engine Marketing (SEM)? While millions of internet or online page owners believe that there are striking similarities that could traced between White Hat SEO and Organic SEM, others are of the strong view that the terms mean two different concepts, and are quite wide apart from each other both in meaning and basic features. In this very article we are going to closely look at the two are see if we can spot the issues in contention.
White Hat Search Engine Optimization application is a part of organic Search Engine Marketing. But this will be true if we accept the view that organic Search Engine Marketing directly or indirectly implies SEO as a package.
Let’s take a look at what SEM has generally come to mean. Search Engine Marketing is a web page ranking application employed by webmasters to help online businesses address the problem traffic isolation and less sales per visit volume ratio. Search Engine Optimization has also come to mean the same thing in a more generalized way since it accomplishes the same goal and marketing objective for web page owners. So, when we look at the two concepts by their fundamental goal of page ranking, we know if they can share real similarities. It means that by matter of origin and conceptual background, organic SEM and White Hat SEO are similar. However let’s keep moving.
Search Engine Marketing as an internet social media optimization application helps web pages achieve high ranking among top search engines with specific target audience , including bringing specific and appealing product information to those audiences, who as a matter of fact are online at that very moment. In order to do, this the application employs certain special paid features which include paid inclusion, paid placements and contextual advertising. In this sense, Search Engine Marketing (SEM) differs from what has come to be Search Engine Optimization (SEO). This is because, unlike SEM, SEO achieves web page ranking for businesses in way that targets no specific audience and no specific product message. And it does this with natural means like strong web content, quality product article, link building and keyword imputation. When these natural features are applied by SEO personnel in a way that is healthy or in a way that does not demonstrate an intent to manipulate the search engine with the aim to achieve high page ranking, it is called White Hat SEO. It is called the ethical version of SEO. Its opposite is Black Hat SEO. Wait a minute and let’s see what organic SEO means. This will then show us if they are one and the same thing or they are two distinct applications.
Organic SEM is the ethical version of Search Engine Marketing. We can now see one the reasons why people somehow confuse the two applications. But let’s go further to see more. Organic SEM is the natural version of Search Engine Marketing which does not employ the paid features like paid placement , paid inclusion, contextual advertising in page ranking. It rather employs natural means like web content, product articles, keyword insertion and link building. In this sense, organic Search Engine Marketing (SEM) implies the entire process of Search Engine Optimization (SEO).
This then implies that White Hat SEO is not just similar with Organic SEO, it is a part of Organic SEM