The relevance, strategic role and the importance of keyword in an SEO (Search Engine Optimization) application can never be overemphasized. Keyword as a matter of fact is quite indispensable in the entire process of achieving a good and effective SEO package. Sounds strict?
Although, a complete package, as a process to achieve web page ranking and generate the needed profit for web page owner, has other important features, with these features being important in their own roles, yet the role of keyword is central to the success of this application. Again the role keyword becomes more strategic and significantly relevant when we try to consider the page ranking function or role of Search Engine Optimization (SEO) application. As a matter of fact, the internet spider achieves page ranking or web page optimization by indexing the supplied keywords or key phrases in some rare cases.
It is believed that a proper and strategic keyword density will help the crawling process and make the page visible among top search engine. At this point, a Search Engine Optimization (SEO) application is narrowly defined as an online social media optimization application. Although a deeper look at the broader implication of social media optimization will take it beyond this narrow definition. In whatever case, we cannot argue the significance of keyword imputation or keyword insertion in achieving a complete SEO package for web pages.
However, overtime, importance and significance of keyword imputation in achieving an effective SEO package has not only been misconceived by millions of web page owners and web masters, but it has, as matter of fact been grossly abused by some unscrupulous web masters and content managers.
In the above sense, millions of web page owners and webmasters have seen and by their activities defined a good and efficient SEO package as one with voluminous keyword or key phrase density. They make keyword density the only defining feature of an efficient SEO package. This practice is called keyword stuffing. This malpractice and misconception of the role of keyword imputation in achieving a complete and efficient SEO package led to the emergence of what industry expects term Black Hat SEO or Spamdexing. Black Hat SEO is a version of the application that employs some unwholesome features to achieve page ranking. These features include keyword stuffing, link farming and article spinning. This attracts immediate ban from search engines. This is a complete misunderstanding of the place of keyword in achieving a complete and efficient SEO package.
A web master employs other features, aside keyword imputation, to achieve a complete and efficient SEO application. And each of these features is quite and as well indispensable in its own role. They include strong web content, quality product articles and link building. For example an SEO application with high keyword density, but without quality and informative product article may rank the page, if it escape the search engine ban, but it cannot drive traffic since it lacks luring and attractive content to lure the prospective customers. This applies to all the other features.
Hence keyword plays significant role in SEO application but it’s not the final goal of SEO.