Video production nowadays is not just for television purposes only. It is popularly used now for every occasion including wedding, prenups, debuts, and other celebrations you want to keep forever. As long as you have a good video camera, you can practice video production and monetize from it eventually.
The important thing about video production is the quality of the video being created. It can really tell about the quality of service you have. It’s not about how powerful or expensive your camera and tools are, it’s how you do the service.
So if you are worried about how your videos will look like if you are starting out to create one, below are some tips that can help you produce videos in good quality.
Light – This is an important factor in photography as well as in video production. Natural light or sunlight create intense shadow, hence it’s not ideal to create flattering videos except if it’s early morning sunlight or late evening, in photography referred to as “Golden Hour”. If some circumstances that you can only rely on intense or low light, you can buy reflectors to help bounce light and enhance the shots. So if you’re a beginner and you don’t have lighting equipment yet, then make use of the natural light which you can tweak using even a cheap reflector.
Tripod – One of the basic camera equipment you should have if you decide to be serious about video production. It’s not ideal even for a beginner to get a cheap tripod, although it’s one of the cheapest photography and videography equipment you could ever buy. The support and comfort matter in video production so you need to buy a good tripod. When you purchase a tripod, choose legs that will support twice the maximum weight of your camera. Also get a fluid head that will allow you to pan and tilt smoothly.
Camera Angles – Basically, there are three camera angles used in video production: eye level, low, and high angle. Eye level is the most used especially in corporate video production. It’s the most neutral and considered most flattering angle than low and high angle. It can add drama to your shots. It’s an angle mostly seen on news. Low angle, shoots an angle lower than the subject. Its purpose is to make the subject larger, dominant, and aggressive. It’s widely used in the film industry to manipulate how the viewers see the subject. On the other hand, a high angle is having the camera significantly higher than the subject. This help elicits effects that are very useful to the film industry. With this in mind, you will know exactly the angle that suits a particular client or scenario.
Make a story – In creating a video, of course, there’s already a story from which you can create your own story. It’s like you have your own version of it and you are the director. This way you will look at ways to connect with the audience to make them remember the video they will witness. We all have a different approach but be sure you stick to the original story, you will just have it on your own take.
Video production is a technical job. It has a lot of requirements, not just equipment and skills, but also the passion to creating one that will entertain and capture the heart of the viewers. To help your video production company succeed, you should have your own ideas to create stories and always produce a quality product.