Search engine marketing can be intimidating, especially if you’re new to it. But not to worry, even SEO experts will say it’s a continuous learning process.
Don’t get your head wrapped around the technicalities just yet. In boosting your site’s performance, working on the key elements of SEO is a good starting point. Effective SEO marketing can drive revenue and boost brand awareness without blowing your budget.
Let’s talk about the important elements of SEO marketing that you must focus on.
SEO marketing still relies heavily on quality content. Without unique and useful content, you won’t be able to establish deep connections with your users, let alone start one.
Publishing content relevant to your niche or searches you want to rank for and seeing results from them takes a lot of time and effort. But you’re bound to reap results from them with the help of search engine optimisation.
So focus on serving quality, whether you choose to create text, image, or video content. Be sure you understand the user’s intent—provide them with the answers they’re looking for. Clickbait content and keyword stuffing won’t get you anywhere.
Keywords give your SEO strategy direction. A successful SEO marketing campaign has clearly defined keywords. Brainstorm or discuss with your team members which keywords will drive targeted traffic to your website.
Use tools to see what queries your competitors are using. And gauge what the competition looks like. If the keywords are too difficult, start with long-tail keywords.
Don’t start from scratch. Use keywords with active searches from your target audience. Even if a keyword is highly-related to your business, it won’t drive results if no one’s searching for it.
Backlinks establish you as a thought leader or a credible source of information. If you take a good look at the sites that occupy the first page of the organic results, you’ll see that they also have the highest number of high-quality backlinks.
These “backlinks” refer to sites that link back to them. For consumers, there’s nothing more reliable than positive word-of-mouth as a decision-making factor.
Get your content talked about, cited, or linked to not by random sites, but by relevant, authority sites. Your backlinks could come from influencers, news publications, or industry organisations.
As you work on acquiring backlinks, note that relationship building is also critical.
HTML or meta tags are still crucial for SEO marketing. Search engines don’t recognise and read information the way humans do. So you need to develop and clean up your site to ensure that search bots understand it.
Add title tags, meta descriptions, headings, and alt text to your content. This is a simple task that can positively impact your campaigns.
HTML tags not only help search engines crawl and index your site; they’re also beneficial for human visitors. They make your content easier to scan and absorb.
Ready to dive into SEO marketing? Seek guidance from the pros.
These are only 4 out of the several elements of SEO marketing. They do, however, serve as a foundation for optimising your page and increasing conversions.
Once your foundation is solid, you can move on to try more advanced SEO techniques. Consult with an SEO professional to ensure you’re going over the process correctly.